Our marketing clients tend to begin their search for marketing support with a specific project in mind. They think they want a new or revised website, a brochure, or some help with PR. But we dig deeper. We want to know whats motivating you in the first place.
SO WHAT’S THE PLAN?
How does it interact with your sales campaign? Mail a brochure to the business owner, or hand them out at an even and hope they take action? We call this push and pray marketing.
A strategic marketing blueprint defines your messaging, your target audience, and the marketing tools you will use with a combined sales approach that ultimately increases revenue and provides a better ROI on valuable marketing dollars.
DOES YOUR MARKETING GENERATE DEMAND?
Accomplish your objectives with a true, honest evaluation of your market position, sales goals, brand messaging and target audience. This research discovers the effectiveness of your existing marketing tools, as well as forecasting challenges and identifying needed improvements. In conjunction with this groundwork, we create a S.W.O.T. analysis -- your company’s strengths, weaknesses, opportunities, and threats; its available resources; and its business objectives. Then we examine the marketplace for potential target customers, competition, trends, and opportunities.
HOW DO WE TURN CREATIVE IDEAS INTO WORKABLE SOLTIONS?
Our collaborative strategy sessions identify the specific strategies, tactics, and the timeline needed to execute your plan. The chosen strategies are then shared with the creative team and tactics are rigorously debated. Should the website be updated and repositioned? Do community building tactics such as Facebook, Twitter, Blogs, and online events make sense? Does advertising or direct marketing have a place in the mix? How about public relations? Finally a recommended mix of tactics – our Delta Marketing GPS – is assembled to surround targeted customers, all with an eye on the business objective.
TEST, MEASURE, ADJUST, REPEAT
A Delta Marketing campaign begins by rolling out just a small fraction of the overall campaign. For example, we often market to just a few dozen prospects at first. Before testing begins, we will choose one or two benchmarks to track performance; there are so many variables that can affect results. The process of Test > Measure > Adjust continues until the campaign has been fine tuned. Throughout the process, performance is measured against previous results. Once a satisfying success rate is achieved, the campaign is ready to be launched to a broader audience.
WAS YOUR CAMPAIGN IS A SUCCESS?
We carefully track and measure the effectiveness of your campaign to evaluate the results of our efforts, making adjustments along the way to ensure that it is generating leads. Creating a compelling brand and powerful campaign is only successful if it increases your market share and bottom line. Otherwise it’s not a success. With careful monitoring, Delta’s primary focus remains the same: to achieve your marketing and business objectives.